Tag Archives: per year

How much is Seb Coe paid?


How much is Seb Coe paid for fronting up the Games? I should preface the following remarks by saying that I have no objection in principle to the idea that he should be paid something. He is not (in contrast to his fellow London Organising Committee (LOCOG) board member Lord Moynihan) a third-tier sportsman who has been over-promoted solely for reason of past service to the Tory party. Coe, who received his peerage before the Olympic bid, did of course also have a long and undistinguished career with the Conservatives, but he is where he is primarily because he is an Olympic gold-medallist and a multiple world-record-breaker, and the former holder of one of the greatest world records of all time (the 800 metre record set at Florence which lasted until 1997). By all accounts he works very hard indeed; and it seems generally accepted by people who followed the process closely that the 2005 speech he made to the IOC was instrumental in swinging the Olympic Games London’s way.

Seb Coe controls a large organisation with a significant budget. I would consider him at least as socially useful (say) as the head teacher of a large secondary school, or the vice chancellor of a modest university, and if the total amount of money that he was set to make from the Games was comparable to other public sector managers of that standing, I would see no reason in posting about it. But he is being paid rather more than that:

First, Seb Coe draws from LOCOG an annual salary of £357,000 p/a (2010-2011). This is determined by LOCOG’s remuneration committee, attended by Coe and five other LOCOG committee members. It met just twice in 2011. (The details of this salary are available in LOCOG’s accounts).

Second, according to his entry in the House of Lords Register of Interests, Coe has a a number of paid directorships, etc:

  • Non-executive Director, AMT-Sybex Group Ltd (which sells software to energy and transport businesses)
  • 0800 Reverse Limited 0800 Reverse Ltd (this appears to be a company marketing a “Battleship”-style gambling game)
  • Consultant, Chelsea Football Club
  • Speaking engagements (4 of these in the last 12 months) (Coe markets himself as a public speaker and can be booked through The Edge agency for c£10,000 per evening (Dwain Chambers gives the figure in his autobiography). This is relevant to Coe’s public activities, because the topics he speaks to (Leadership, The Art of Winning, Formulating the Perfect Team) relate to his present, publicly-funded role as Chairman of London 2012, not his past life as a private athlete.)
  • Seb Coe Health Clubs – Jupiter Hotels (he owns a number of health clubs in Leeds, Bolton, Kidderminster, etc)
  • Special Adviser, Nike International

According to the Register, Coe pays all remuneration from these sources into a company The Complete Leisure Group Limited of which he is the Sole Director.

The Complete Leisure Group appears to be a successor to “Seb Coe Ltd” (see below).


There is also the interesting question of whether he has been paying tax at the correct amount.

Just concentrating on Seb Coe Ltd first.

What the above figures appear to show is that in the two years in question (1 Jan 2007 – 31 Dec 2008) Coe was paid (ie received into his bank accounts) a total of £634,754.

Of this he has declared (just under) £20,000 as profit, and paid tax only on this smaller figure.

How did he do this? In 2008 Coe spent £41,760 on administering this company (i.e. presumably his accountant’s fee, and maybe some other similar disbursements), but in 2007 his “administrative expenses” were a whopping £587,359.

In essence, these administrative expenses have been set against both year’s income, turning a series of very high salaries into a very low profit.

It would be interesting to know why the administrative expenses were so much higher in one year than another. To my untrained eye (and as a non-accountant), the higher figure gives every appearance of an artificially generated tax loss.

I’ve attached the full accounts here for 2008 so that readers can read them for themselves. If there is a benign explanation, please do set it out in the comments box.

Now, when Seb Coe Ltd became the Complete Leisure Group here was a considerable change in the accounting model, which now confirms to those of a larger and more complex business than anything I’ve seen at first hand. Just to give one indication of its size, one of the business’s acts in 2010 was to write off £3 million in capital:

It “may” be that this figure of £3 million corresponds broadly to the real salary that Coe is now paying himself; but I’d be lying if I pretended to have the knowledge of high-end accounting to say this with any conviction.

I’ve attached the full accounts here for 2010; comments invited in the box below.