Tag Archives: slimming industry

‘Not everyone wants a nice plump bird for Christmas’ (Women’s Voice, 1978)

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THE MOST memorable aspect of Christmas is usually the vast quantities of food that we manage to consume. Unlike any other time of the year, we shove down the stodge, barely able to stagger from table to chair. Already though, many of us are feeling the effects of our over-indulgence – usually in the form of puffy stomachs and bottoms. Rather than returning to a normal diet, many of us continue to abuse our digestive systems with rigid ‘egg-and-grapefruit’ diets or whatever to lose the bulges we took so much pleasure in putting on.

What a ritual the post-Xmas diet season is to behold! It generally starts with the glossy women’s magazines thrusting forward their idea of how we should be seen on the sunny beaches of St. Tropez (or Brighton). Their trim figured models are supposed to portray our wildest aspirations and, let’s face it, who would honestly be disappointed to discover that, overnight, without any effort, they had suddenly slimmed down to look like one of these ideal women?

The same magazines offer up the ‘solution’ to all our problems. Their Harley Street specialists have thoughtfully spent their Christmas chewing over various combinations of foods that would be beneficial to our podgy figures.

Here is an example of one magazine’s ‘menu that’s easy, that’s fun and filling too! Her its is: ‘the Taste-a- Day Diet’…

Day 1 Egg and Asparagus Fricassee (lunch) Piquant Egg Salad (dinner) Day 2 Steak with Herbed Vegetables (lunch) Steak with chicory and orange salad (dinner) Day 3 Cottage Cheese burgers (lunch) Crab and cheese stuffed tomatoes (dinner) Day 4 Chicken with Chinese vegetables (lunch) Chicken and rice salad (dinner) Day 5 Herbed trout (‘frozen trout will do’) (lunch) Fish salad (dinner) Day 6 Homemade sausages and cabbage platter (lunch) Steak Tartare (dinner) Day 7 Pot Roast of Beef (lunch) Roast Beef with remoulade sauce (dinner)

What nonsense. They claim it is the perfect diet for the working woman. Obviously not the sort of working woman who has to wash and dress and feed the kids and has to rush around Sainsbury’s at 7.00pm on Thursday night. Yet this diet wasn’t in a very posh women’s magazine – do they honestly expect working class women to face the bailiffs in order to lose a few pounds? I suspect they weren’t aiming this so much at mum as at the bemused teenage daughter who may follow the general outline of the diet despite the cost and inconvenience.

I can clearly remember refusing my mother’s cooking so as to not spoil my appetite for my grated-carrot-and-lemon juice (that always gave me indigestion anyway).

Apart from the elaborately planned meals they command we eat, they also attempt to sell us the easy and more often than not, expensive option. Slimming pills, creams and all the rest of the rubbish pushed out on the ‘fight the flab market’ is big business.

There are around four thousand slimming gimmicks on the market with an estimated yearly turnover of £80 million. One slimming cream currently being marketed claims to remove unwanted fluid in the body resulting in weight loss. It actually contains 97.3 per cent water, the other ingredient being a thickening agent called methyl cellulose. Even if it did work and did extract fluid from the body, it is still useless because it is the fat you have to lose, not water.

So where does this leave us – back to the cheap and cheerful egg and grapefruit diet and the constipation that inevitably follows? We could always junk the whole idea of diet altogether of course and hope that the ‘slim is beautiful’ era will grind to a halt. Only about one-third of women who try to slim succeed in remaining slim, anyway. But would it be that easy to stop looking over our shoulders to see if the next woman was quite as plump as ourselves?

I am forced to confess that I started looking over my shoulder at the age of ten when my father jokingly started to nickname me ‘his daughter, the sugar-plum fairy’. My brother didn’t exactly console me when he went to great lengths to explain how some men liked having something to cuddle. I envisaged myself more as the sophisticated well developed woman about town definitely not as the cuddly pet that everybody wants to pat with a hot-water bottle before the night-life starts.

From that time on my life was a constant battle against the bulge. I’d go to a great deal of trouble to avoid meals unnoticed, usually saying that I had eaten at a friend’s. Happily, though, my obsession with weight never seriously affected my health, as usually I would weaken, sneaking down to the kitchen in the middle of the night.

It is estimated that 1 in 100 young teenage girls suffer at some time from anorexia. Anorexia is an illness brought on by weight obsession. The sufferer will refuse fattening food at first, and then will become so obsessed with the idea of successfully losing weight that she will eventually refuse all food, solid or liquid. This of course leads to malnutrition and related illnesses and sometimes to death. Most of us that complain of being overweight are not anywhere near the point where our health could suffer. Certainly nothing like one in a hundred of us are in danger of losing our lives because of being overweight.

From the year dot women have been puffed out or squeezed in to whatever shape was fashionable. Women have been expected to change from the shape of wasp waists and generous bosoms to the flat chested boyish look – going backwards and forwards like yoyos. Why is it that for so long we have allowed ourselves to be bullied by the dictators of fashion? It is interesting to note that whereas most ‘fashionable’ clothes are not available in sizes over 14, 47 per cent of the women in this country need a size 16 or bigger to be comfortable.

It is not fear of what the editors of Vogue or Womens Own think of us, nor the bosses of the highly profitable chemical companies which flog the slimming pills and potions. It is our need to feel acceptable to men. And one very important reason this is so, is that a woman’s standard of living is going to be affected by whether she has a bloke or not. Ask any single mother.

The difference in average wages between women and men manual workers is now £24 per week. Women do not have the same opportunities to be trained for skilled jobs, or even to get any job at all. A woman would find being on her own a different proposition if we had the same opportunities to get decently paid work as men. Our whole legal system, taxation, housing, social security, the health service are un in such a way as to make the single woman’s life difficult. She is not just a freak, but very likely a poor one, too.

It is all these fears that the slimming industry plays on. And their adverts work (on you and me too) because the fears area real, and the problems are real.

Our society does not allow men and women to freely chose either partnership or independence as a way of life, as a way of bringing up children, making our financial and housing arrangements and so on. Just get together with a group of women friends and try to get yourselves on the Council housing list and you will see what I mean. This means that all too often a relationship with a man is something we are driven into, rather than something we both freely decide to do. The dream industry of glamour and romance is built up to pull the wool over our eyes and prevent us seeing this reality, and thus we come to imagine that our relationships are built on glamour, on our looks and our figures. So loss of glamour threatens the loss of our ‘normal’ status in society.

How much unhappiness is caused because of these imposed standards cannot be measured… It will be a sad day for the newspaper magnates that produce women’s magazines, and the drug manufacturers that produce both tranquilisers and slimming pills when women refuse to accept their standards. When women and men win the freedom to shrug off their conditioning and develop as complete people as opposed to interchangeable units, we won’t have the time nor the inclination to worry about the trauma of slimming. Because we will have better and more exciting things to do.

Gail Cartmail

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Slender sexpots or bulging beauties? (Women’s Voice, 1974)

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SLIMMING FIRMS love fat people. It sounds stupid till you think about it. They also love thin people who think they are fat. The reason is that fat people can be made to worry. And worried people can be persuaded to buy. Every year the slimming industry turns over £50 million in Britain alone. If you’ve read the adverts, you’ll know the extravagant claims they make, but you may not know that many have long ago been exposed as a complete fraud. You many have read the Food Standards’ report that proved ‘slimming’ bread is no less fattening than ordinary bread, it only costs more.

Most notorious are the ‘sweat-it-off’ brand products, including Stephanie Bowman garments and those ridiculous ‘Trimjeans’ – inflatable plastic Bermuda shorts, in which you have to perform some strenuous exercises. (But you can also wear them about your garden and home, and kill off your family).

It has been proved that doing the same exercises has the same effect, with or without ‘Trimjeans’. If you really work at it, you temporarily lose a very little weight. What Trimjeans claim is to lose you lots of inches. It’s a clever con-trick. You may lose them from one part of your body, but if you look a little further you’ll find they’ve just moved on to cling somewhere else. What you lose on the swings you gain on the roundabouts, so to speak.

The only way to slim is to eat less over a long period of time. It is dangerous to cut out one particular kind of food, even carbohydrates. Crash diets are useless. If you become able to lose weight very quickly, then you also become able to put on weight very quickly. Your weight becomes volatile. And that’s what keeps the slimming firms ticking over. But there’s something worse than fraudulent adverts and over-priced sweat garments. Some slimming products can do serious damage to your health, and slimming can kill you.

Many slimming aids come in the form of pills. These are made of all kinds of glucose, drugs and laxatives. Taking any of them for a period longer than three months can be dangerous, yet there are no warnings, and the pills are sold freely over the counter, often to very young girls. Some of the pills are amphetimines, which act on your central nervous system. Some are barbiturates. You should avoid both at all costs, because they are addictive.

Some of the pills are anorectic, which means they act to depress your appetite, and this can affect your blood pressure. Many appetite depressants and meal substitute biscuits are made up of methyl cellutose, which swells up inside you to make you feel full, and also possibly sick and dizzy. The swelling methyl cellulose can irritate the walls of your stomach. There is some debate as to whether it can cause cancer. Other pills activate your thyroid gland, to speed up your body functions in the hope that you will burn up fat. You are more likely to burn up your system and your nerves.

Laxatives

As for laxative, you can see the crude logic involved. Presumably the food is meant to shoot through you before it can turn to fat. Prolonged use of laxative is very harmful, and there is no proof to show that they have any long-term slimming effect.

All these products come under fancy trade names. The women who take them may also be under medication from their doctors for some illness, and the different pills could act on one another. Or they may be taking pills over a long period without ever knowing what is in them, or what harm they can do.

One of the spin-offs of the slimming business is a disease called ‘anorexia-nervosa’. This particularly effects young girls, who become obsessed with losing weight to such an extent that they enter a nervous sate where they just cannot eat. A typical victim of this disease was a school girl who lost a pound a day till she was under five stones, and then she died. The disease was not unknown before the cult of slimming, but it has increased rapidly in the last few years. At the very least, it causes extreme disorientation of your mind and body, and you are liable to end up in hospital.

The slimming bosses don’t concern themselves with such problems so long as the money keeps rolling in. No one asks you when you buy these pills whether you are epileptic, whether you are already taking tranquilisers or other pills, or if you really know  what you are buying.

Weight watchers

One branch of the industry might be called its psychological war-far wing. Slimming clubs. Weight Watches, a secretive organisation more like a Masonic league, founded by Professor W. H. Sebrall Junior, and introduced to Britain in 1967. You pay about £1 a session and 30,000 people have coughed up so far. Then Silhouette Club, with 34,000 members; and Weight Checkers International, launched in ‘Woman’ magazine, with 35,000 members. The Slimming magazine club, linked with the Daily Mirror Sliming club claims 12,600 members.

At the end of the list come all the small operations through the country with their own diet sheets and individual methods of public shame. One club in Great Yarmouth, for instance, publishes a list of all the members who have put on weight each week in the local newsagents window. Often the big firms run on a franchise system. The person who pays to use the name and run the club also pockets the fines imposed on over-fat members.

But then, if you’re very rich, you certainly won’t want to take such a tedious road to the body beautiful. Women’s Voice readers may not believe this, but you can now buy private cosmetic surgery where you have parts of your superfluous body fact actually carved off. The operation takes four hours or more, and it leaves major scars, but they try to make it so the scars come under your bikini. If you’ve still got a few hundred pounds to spare after that, you can have a tube put inside you which by-passes the small intestine. It’s called a jejuno-colic shunt, and it shunts the food you can’t stop eating right out of you again. And did you know, in America some rich women are even having tape worms inserted into them, to keep them thin. Enough said!!

Obscene

The biggest obscenity imaginable is that all this takes place in a world where masses of people are starving – some of them in the so-called affluent societies of the West. In Britain we are now down to our 1953 eating standards because of the fantastic rise in food prices. On a world scale, hunger and malnutrition are a gigantic problem. It could be solved. All the wasted technology that goes into making multi-flavoured slimming products could be set to work to solve it. If the people of Bangladesh had had enough money to shore up their river banks there wouldn’t be flood and famine and cholera there now.

If you had control of the food industry, would you persuade everyone  in Britain to eat 120lb of harmful white sugar a yar, and then con them into buying slimming products too? Or would you try to make sure that everyone had a decent nutritious diet? We’ll never have the chance to make that decision till we squeeze Mr Cube and his mates out of existence. Till we stop worrying about our own fat, and start planning to take back the fat profit that swells and bulges in the coffers of our rulers.

Women’s Voice, paper series, 12 (1974?)